Google moots adblocking feature in Chrome

Google reportedly planning built-in ad-blocking feature for Chrome

According to The Wall Street Journal, Google - which makes most of its money from online ads - intends to enable its ad-blocker by default in the desktop and mobile versions of its hugely popular browser, which has nearly 60% share of the desktop browser market. Instead, according to the report, Chrome will target "unacceptable ads" as defined by the Coalition for Better Ads.

If Google offers its own ad blocker in Chrome, targeting specific types of ads that users find particularly annoying, like pop-overs and autoplaying audio and video, those users might never seek out a third-party ad-blocking extension, the logic goes. It's said that Google may choose to design the feature so that it blocks out all ads on a particular website if it detects that there is even a single ad that could cause a bad experience.

Axelrod: Trump's Susan Rice allegation 'beneath the dignity of that office'
Flynn was sacked after it became clear that he misled Vice President Mike Pence and others about the content of those discussions. Once again President Donald Trump has fixed his mouth to accuse someone else in the Obama administration of committing a crime.

Such a move could have major implications for the online ad industry and the digital media publications whose businesses rely on ads.

In the industry, they call that a "win-win".

'Only time will tell' on improving US-China trade
It wasn't supposed to be like that. "Tremendous goodwill and friendship was formed, but only time will tell on trade". Trump's attention, China wants to be sure that it keeps it, knowing his notoriously short attention span.

Google could announce the feature in the next few weeks, although it could still decide not to move ahead with it.

Google declined to state whether it was working on the tool described by the Journal. Ad-blockers work on most any web browser out there, but it seems that there might be a new ad-blocker built into a web browser, and really, you've seen the title so you already know, but it really probably isn't the browser you'd think. And Chrome is a widely-used browser, so Google's ad-blocker could be a big deal in the world of online advertising. Judging by the details this wouldn't necessarily be a full-blown ad blocker that nixes every ad on every website, rather it sounds like it's meant to provide users a small filter for the ads that might give them a bad experience.

Sunderland in dire straits after draw
They had the ball, but they were playing very risky, leaving a lot of space behind. I thought we played well today, the lads deserve great credit for coming back.

Chrome held 54% of the browser market share worldwide in April 2017 on desktop and mobile combined, according to StatCounter, followed by Safari with 12.4%; UC Browser 9%; Firefox, 8%; and Edge, 2%.

Related:

  • As Chelsea wobble can Spurs surge to Premier League title?

    Then there were Conte's comments about Saturday's FA Cup semi-final which pits the two London title rivals against each other. We've been very good at that this season, especially at home.
    Bucs RB Martin back for offseason workouts

    Bucs RB Martin back for offseason workouts

    We will see if that's the case. "[He's] in good spirits, it seems like the trajectory is going up". It looks like the Bucs were on the right track. "Excited to see how he does out here in OTAs".

    Ronaldo destroys Bayern, Leicester City out

    The black mark of Madrid's stunning win over Bayern, were the many refereeing gaffes, which the FC crew dissect fervently. The Champions League final will take place in Gareth Bale's home country of Wales, at the Millennium Stadium in Cardiff.
  • Invincibles To Invisibles - Arsenal Demise Met With Fan Fury

    Invincibles To Invisibles - Arsenal Demise Met With Fan Fury

    We played with a desire to win the game tonight, with a very offensive team because we knew we had to score goals . Arsenal remain in sixth position, seven points off a fourth spot and level on points with seventh placed Everton.
    Anne Hathaway's parenting chat on Ellen takes amusing  turn

    Anne Hathaway's parenting chat on Ellen takes amusing turn

    These unusual transitions deliver a kind of tonal whiplash and risk the audience's connection to these likable characters. He's well-paired with Hathaway, who hints at how screwed-up Gloria is without overdoing it.

    NSA's powerful hacking tools leaked online

    Swift was successfully targeted by hackers past year when criminals stole $81m from the Bangladeshi central bank. The hack, if verified, could be the biggest ever exposed after exposure of NSA files by Edward Snowden in 2013.
  • Warren: My Book Release Doesn't Signal Presidential Bid

    Warren: My Book Release Doesn't Signal Presidential Bid

    Trump said last month during a Fox News Channel interview that running in 2020 against Warren would be 'a dream come true'. And they say they'll continue developing "the long-term research and communications angles to damage her 2020 prospects".
    English Premier League : United stuns Chelsea; Reds climb to third with victory

    English Premier League : United stuns Chelsea; Reds climb to third with victory

    For me if we were able to reach this target it would be a miracle. "Chelsea didn't turn up and where was Conte today?" he asked. I prefer to play for the title instead of "don't fight for the title and stay calm".

    Donald Trump removes Steve Bannon from National Security Council

    Michael Flynn before Flynn resigned as national security adviser, a top White House official told NBC News . The fact that Bannon, a white supremacist, was even on the National Security Council was a problem.
  • Overwatch's Genji invades Heroes of the Storm, complete with Hanamura map

    Overwatch's Genji invades Heroes of the Storm, complete with Hanamura map

    The overhaul changes the experience system for both players and heroes and adds Overwatch-style loot boxes as level up rewards. His hero trait lets him jump around the battlefield while he flings shurikens and deflects incoming fire.
    BC NDP promise $400 yearly tenant rebate

    BC NDP promise $400 yearly tenant rebate

    The two-per-cent tax on a property's assessed value would give the government $200 million a year in additional revenue, the party said.
    Russian Federation  relations at new low after Syria attacks

    Russian Federation relations at new low after Syria attacks

    Hopes may never have been high, especially after Russian Federation sounded a defiant note before Tillerson arrived in Moscow. The chemical attack prompted President Trump to order a missile strike at a Syrian military air base last week.

Comments

Latest news

Trump vows to solve dairy dispute with Canada
Canada has made a decision to impose import taxes on ultra-filtered milk, a protein liq. Trump promises to work with Wisconsin's congressional delegation to get a solution.

Joshua, Fury in Twitter spat
Lucozade is looking to capitalise on the fervour around the title fight with a new film showing the 27-year-old's life to date. Deal with Bitchko (Wladimir Klitschko ) first then I'll give you a boxing lesson, I promise.

Hot Stocks For Today: Advanced Micro Devices, Inc. (AMD), Lennar Corporation (LEN)
Analysts mean target price for Mastercard Inc (NYSE: MA ) is $122.39 while their mean recommendation is 1.90 (1=Buy, 5=sell). The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink .

United Airlines boss Oscar Munoz will not resign
United says all customers on flight 3411, where a man was dragged off, are receiving compensation for the cost of their tickets. In the second statement, Munoz defended his staff and the company, but did not issue an apology for the aggrieved passenger.

Kapanen scores double OT winner as Leafs beat Capitals 4-3
Babcock was asked Sunday if the split in Washington puts pressure on the Capitals. "They are good team. It gook Justin Williams to pick up the slack, as the 35-year-old right winger took passes from T.J.

Kerala man among 36 IS men killed in United States bombing in Afghanistan
This was the moment U.S. forces dropped the MOAB - the "Mother of All Bombs" - on an Islamic State (IS) target in Afghanistan. White House officials won't detail precisely when that visit will take place but say it will come "soon".

This State's Free College Plan Won't Actually Send More Kids to College
Cuomo's college scholarships are ostensibly meant to help students by unshackling them from onerous debt, Stoll notes. The governor's office estimates that almost one million state residents will eventually benefit from the new program.

Arconic CEO Klaus Kleinfeld steps down
Stock exchanged hands with the total volume of 1.72 Million shares, as contrast to its average volume of 6.14 Million shares. Straight Path said it was contacted by another company Thursday, and that company may make an offer to compete with AT&T's.

Portugal plane crash: Five dead in Tires near Lisbon
Four people inside the supermarket doing their shopping at the time were also treated for shock and smoke inhalation. A spokesman for the local emergency services, Andre Fernandes, said the plane was headed for Marseilles in France.

South Korea: North Korea missile test ends in failure
The administration's immediate emphasis, the officials said, will be on increasing pressure on Pyongyang with the help of Beijing. Pence, addressing an Easter service with American troops in South Korea, said the USA commitment to South Korea was unwavering.

Trump officials to deliberate on Paris climate pact
The Obama administration agreed to reduce U.S. emissions by 26 to 28 per cent below its 2005 levels by the year 2025. Paris opponents plan a deep analysis on those potential legal risks to bolster their case against staying.

North Korea says it will test missiles 'weekly' despite U.S. warning
And, of course, North Korea has the nuclear weapons (whose parts are not supplied by any one source) to back that up. He reiterated United States support for South Korea, telling acting President Hwang Kyo-ahn: "We are with you 100%".

He Checks Out! Birth Stats Revealed For April The Giraffe's Calf
The calf's father, Oliver, who watched the birth from an adjacent pen, is a first-time father at the age of 5. A GoFundMe fundraiser page that initially set a goal of $50,000 sat at more than $134,000 by Saturday night.

Tipping drivers: New York's latest battle with Uber
In January, Uber paid the Federal Trade Commission $20 million to settle claims that it misled drivers about pay. The IDG based its tip-revenue projections on the fact that nearly all taxi passengers tip, and most tip 20%.

Mark Hamill: Carrie Fisher Star Wars tribute is 'therapy'
While the internet may be a buzz over the new Star Wars trailer, another video dropped that will get you right in the feels. I know the first game had its issues and we're not supposed to give into the hype, but goddamn I want to play that.

Other news