Smartphone shipments in China rise just 0.8% for Q1

Top 5 smartphone makers in Q1 2017

Latest data from Counterpoint Research for the first quarter of this year has come in, and the trends don't look encouraging for both Apple and Samsung. Now, we do not know where this info comes from directly, as the source has not been shared by GizChina, but read on if you're interested.

Meanwhile, the report says that 104.1 million smartphones were shipped to China in Q1, 2017.

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China-based OEMs, including Huawei, Oppo and Vivo drove the growth. Oppo raked second with 18.9 million smartphone units shipped in the quarter, up 19.5 percent year-on-year, followed by Vivo (14.6 million smartphones), Apple (9.6 million), and Xiaomi (9.3 million).

Oppo saw its shipments grow 29.8% on year to 25.6 million units in the first quarter. This was a mere 1 percent YoY growth, in part the result of high inventory from the previous quarter. Apple's share of this super-premium segment remains at 80%, with five out of the top ten model SKUs belonging to Apple. Their share is forecast to continue to rise and to see more consolidation from the smaller companies in the coming year. However, four Chinese models - three from Huawei Technologies and one by Vivo - have made it into the list with one spot left for Samsung Electronics.

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Cheap "me-too" smartphones are no longer the only thing Apple can blame for iPhone's falling sales in China as the country's most successful manufacturers are quietly gaining ground in the premium market as well.

Apple, which reported on Wednesday its fifth consecutive quarter of revenue decline for its greater China business, has seen a double-digit fall in iPhone's first-quarter sales in China, which was a major source of growth before a year ago. Smartphone companies are expected to focus more on their offline retail expansion. Huawei has committed to opening more experience stores in key cities while OPPO will be opening more stores in Tier 1 and Tier 2 cities. This can be aptly exemplified in OPPO's key flagship R9s which comprised close to half of its overall shipments.

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