Lyft joining forces with Jaguar Land Rover in tech venture

Jaguar Land Rover Aims Big For 2017 – 18 Working Towards Expansion

This morning, InMotion, a venture capital fund backed by Jaguar Land Rover, announced a $25 million investment in the ride-hailing company.

Jaguar Land Rover will also give Lyft a fleet of vehicles, a mixture of Jaguar and Land Rover models to assist with the development of the self-driving tech. In a statement, Jaguar Land Rover said it would work with Lyft on autonomous driving technology.

The InMotion investment allows for Jaguar Land Rover to leverage Lyft to help develop its own self-driving and mobility services solutions.

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According to JLR, the deal will provide InMotion with new opportunities to develop and test various new mobility services, including autonomous driving technology. The company has agreements with Daimler and Volvo on autonomous technology. Uber, meanwhile, has expanded rapidly around the world and become valued at nearly $70bn, although multiple scandals involving the company of late have been seen as a boost for Lyft, in winning over both passengers and potential partners.

Now it looks like the company will be entering a new partnership with none other than Jaguar Land Rover.

InMotion had earlier invested in SPLT, a Detroit-based digital carpool business. JLR's presence in the United Kingdom and Europe could open up more opportunities for Lyft to spread into even more cities in its mission to transform mobility.

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A week ago, Lyft announced it was teaming up with Cambridge, Mass. -based self-driving auto startup nuTonomy.

The money's actually coming from InMotion, Jaguar's "mobility services business", which will help the pair partner on autonomous research.

The Lyft investment was included as part of the company's most recent round of fundraising, which closed in April. General Motors Co., which is a major Lyft investor and partner, has also started working with Uber.

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