Apple Announces iPhone X, Their Tenth-Anniversary iPhone

Apple 2017 iPhone event invite

Apple unveiled its long-anticipated iPhone X during its keynote event on September 12 at the Steve Jobs Theater inside the company's "spaceship" campus. The main actor in this play of Cupertino-based tech giant will definitely be iPhone X. New flagship device could reach $1,000 which will make it the first one to breach that figure but also the most expensive smartphone from the company.

Following that, we're also expecting a big update to the Apple Watch that could include LTE capabilities, as well as AirPod, HomePod, and other Apple devices announcements.

According to Philip W Schiller, Apple's Senior Vice President of Worldwide Marketing, the iPhone 8 cameras and the A11 Bionic chip have been calibrated for Augmented Reality (AR).

Various leaks have indicated the new phone will feature a sharper display, a so-called OLED screen that will extend from edge to edge of the device, thus eliminating the exterior gap, or "bezel", that now surrounds most phone screens.

The 8 has edge-to-edge glass on front and back; comes in three colors: silver, "space gray", and gold; and the encasement is "microscopically sealed for water resistance".

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Cook announced that the Apple Watch is now the "the number one watch in the world", and he presented a video of voices from customers - supposedly from emails and letters - about how the Apple Watch is helping them live healthier lives.

The company is also introducing the iPhone 8 and iPhone 8 Plus, as successors to the iPhone 7 and iPhone 7 Plus.

The live stream will load on the mobile and desktop version of both web browsers, so you'll be able to watch on all your iOS and Windows 10 devices. It can simultaneously charge your iPhone, AirPods and Apple Watch.

As always, the camera of the iPhone X is a major highlight.

"This move is also consistent with Apple's image in important emerging economies as an exclusive handset and as the real thing, despite the availabiligy of much cheaper imitations".

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What's new with iPhone X? This dwarfs the 4.7-inch display on the iPhone 7 and is slightly larger than the 5.5-inch display on the iPhone 7 Plus.

The iPhone X has a smaller body, more like the iPhone 7/8, but with a screen that's as big as the Plus models because it goes edge to edge.

Apple initially marketed the Watch as a luxury item, but it has focused more on health and fitness recently.

In New Zealand, the Apple TV 4K will cost $299 (32GB) or $339 (64GB). You can pre-order the devices from September 15 and the phones will be available from September 22. You can use Face ID to log into your iPhone X, and Apple talked about how this facial recognition technology can't be tricked by photos or super-realistic masks of your face.

Usually the iPhone releases a new design one year and the next release a slight upgrade to latest model, therefore this year we should only be treated to an iPhone 7S and 7S Plus.

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After a year of leaks, rumors, and gossip, Apple finally revealed their tenth-anniversary iPhone, the iPhone X. Apple said it's working with Netflix and Amazon Prime to bring their 4K originals to Apple TV, too.

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